In an ongoing effort to stay ahead of the competition in the world of real estate technology, Helen Adams Realty officially launched a new website, technology platform, and CRM system this week for their agents and clients.

“Being ahead of the curve with technology has always been a huge part of our workflow at Helen Adams Realty,” says Scott Farrell, Chief Operations Officer. “Investing in these new tools allows us to train our agents on the best tech out there and have the most efficient client communication tools.”

In the new tech platform, Helen Adams Realty agents will have access to:

• Completely customizable agent websites
• Robust search tools (by neighborhood, school, zip code, and more)
• Hyper-local neighborhood and market data powered by Yelp and HomeJunction
• An exclusive agent portal with single sign ons to helpful external websites for their business
• Powerful CRM and contact activity tracking dashboard
• Ready-to-go marketing tools for seller reports, flyers, email marketing, social media images, and more for each active listing

All of these tools allow the firm’s agents to better serve their clients. Our agents are determined to create customers for life, with their relationship going well past the closing table. This is evident in that 75 percent of our agents’ business comes from repeat or referral clients and means regular market check-ins, real estate reviews, and ongoing assistance with finding vendors for projects and upkeep around the house. The new platform will ensure our agents can do all three successfully and with minimal effort all to benefit the client.

“These tools are sure to increase sales for everyone and continue to make Helen Adams Realty stand out as a leader among local - heck, regional and national, too - firms,” said Regis Murphy, a real estate agent at Helen Adams Realty’s Lake Norman office. “You know, when people ask what drew me to Helen Adams Realty, one of the things I always mention is the commitment to technology and training.”

As a local, family-owned firm for 45 years, it was important that the site show off everything the greater Charlotte area has to offer. In-depth community pages show off some of Charlotte’s finest neighborhoods, from Mooresville to Rock Hill, and an overview of home prices by zip code. This will help viewers better understand what it’s really like to live like a Charlottean. Users can find neighborhood-specific restaurants, bars, and more powered by Yelp; discover demographic, weather, and lifestyle data; and find nearby schools, gyms, churches, and other points of interest all within these community pages. 

“Creating customers for life is the bread and butter of our business,” says Jeff Adams, President of Helen Adams Realty, about the company’s relationship-based sales approach. “We know that when our agents focus on being in regular communication with friends, family and business acquaintances then their real estate business will expand.”

Helen Adams, a sixth generation Charlottean, founded her residential real estate company in Charlotte in 1975. Her achievements as an entrepreneur and community leader laid the foundation for a thriving, multi-office real estate business, and today she has become a role model for women throughout the Charlotte region. Her legacy to the company was her commitment to the highest level of personal service, unmatched area knowledge, exceptional real estate expertise, and unwavering ethical standards. 

Now in its forty fifth year, Helen’s standards of excellence are the guiding principles for the firm, which provides a traditional, relationship-based experience with a cutting edge approach. Click to learn more about the firm’s strong history and deep roots in Charlotte.

“We put our agents first so that they can put their clients first,” said Rebecca Starrs, Chief Marketing Officer at the firm. “Sourcing the best technology, providing tailored marketing solutions, and taking as much off our agents’ plates as possible ensures that our agents stay a cut above the rest and are able to provide the highest level of service to their clients. Without them, the last 45 years would have never been possible.”